CASE STUDY

BRAINTREE COOPERATIVE BANK | Website Development

BACKGROUND

Braintree Cooperative Bank is a community bank established 120 years ago. Their niche in the finance market is offering core products—both deposit and lending—to the consumer and business audiences. With a remarkable internal team, consumers who join the bank are retained.

CHALLENGE

With a newly created logo and brand standards, Braintree’s website needed a more modern design and functionalities that matched the dynamic products and services the bank offers.

STRATEGY

First, the site architecture was rebuilt to streamline access to services. A new community area was needed to highlight the many ways Braintree Cooperative gives back to its neighbors and customers. The new design and functionality called for an easier and warmer user experience.

CREATIVE SOLUTION

Braintree Cooperative’s redesigned website visually echoes the same modern convenience messaging as its brand’s core. Once used as the bank’s logo, a sketch of the bank and Braintree community was incorporated into the background design, showing the community Braintree Cooperative has been a neighbor to for 120 years. The refreshed homepage is sophisticated, clean and allows current customers to navigate effortlessly to the online banking portal.